Profile

The name 'Pause'

In today's world, being busy has become a rule rather than the exception. When we feel busy or stressed out and don't take time out to release the stress, the stress slowly captures our mind and then the body. The situation makes us physically tired and spiritually drained. This may end up feeling lethargic and plagued. We shouldn't allow the life to sabotage ourselves this way. It's required that everybody needs to take a 'pause', a momentary break, to rejuvenate the mind and body.


Pause Wines gives a different approach to such breaks from life, assuring every moment to be healthy and serene, with a glass of best Indian wine. 'Pause' makes us realise that stress is transient and that there is a beautiful life beyond it. Hence, our tagline reads 'Life Can Wait'.


Mission

Our mission is to endeavor to make wine an integral part of the daily diet of every Indian and a preferred accompaniment to all kinds of food.


Vision

To facilitate wine consumption at the lowest common denominator of society and in the process be a premier wine producer and provider in the country.


The Company

Pause Wines is a Prarthana Group (http://prarthanagroup.com/) company. The Prarthana Group was formed in 1996 by entrepreneurs with an undying enthusiasm and penchant for taking up challenges, under the leadership of by Mr. Rajesh Patil. Today, the Prarthana Group is a Rs. 1.1 Billion (USD 25 Million) plus group, respected in real estate industry for its landmark building development projects. Already built over 4 lakh square feet of real estate in Mumbai, the commercial capital of India, the group is poised to construct another 3 lakh square feet area in the coming years.


In 2007, Mr. Rajesh decided to venture into Wines and formed Pause Wines and Ideas Pvt. Ltd. This company heads the wines arm of Prarthana Group. Under this company, while Rendez-vous Wines India Pvt. Ltd. is responsible for the vineyards and wineries, Pause Wines Pvt. Ltd. looks after the marketing and distributions of all its wine variants.


Mr. Rajesh loves to travel to different places across the world; and being a foodie, he seeks new experiences with the world's renowned wines and the food that can be paired with it. It's this passion of him makes him create better wines. He understands the wines he makes and hence they turn out to be the best ones in the market today. He wishes to make the Indian audience aware of the importance of wine and bring Indian wine to every table in India. His desire to make best quality wines helps Pause Wines to reach new standards all the while.


Our Philosophy

In today's world, everyone is running about meeting goals and deadlines. Life has become highly fast paced and people forget to enjoy it. There should be times when one can sit back, enjoy life and relax. Pause Wines tells us to do exactly that and much more. With a glass of Pause Wine variant in hand, we should be able to enjoy some great times with our beloved friends and family. This helps us rejuvenate and celebrate a phenomenon called life. With regular breaks and pauses in life, we can get the energy required to continue doing what we had been doing in life. Once we take the much needed break and go back to work we would feel a new zeal and gist to go further.


Pause Wines believes that every common man in India should know the importance of wine and understand how it is good for health. It intends to make Pause Wines as the first choice of every wine drinker when he or she thinks of picking up a bottle of wine for any occasion.


Our Strength

We at Pause wines believe in intensifying our strengths even further and overshadowing our weaknesses. The 5 gems we are proud of are:


  • Fine Quality Grapes : We produce the best quality grapes and hence the wines we make are also of the paramount quality.
  • Wide Variety : We have a huge list of brands and wines varietals for the passionate consumers to make a choice from.
  • Proficient Vignerons and sommeliers / Winemakers: We have the most skilled wine makers who possess the expertise in the field of wine making.
  • Proficient Management : The management at Pause Wines works towards creating a better business and company to ensure rise in popularity of our wines.
  • Deep Commitment to Ethics and Wine Lovers : We have a deep commitment towards wine lovers and their ethics; and hence we make vegetarian wines.

We at Pause Wines intend to nurture and cultivate best wines in India and make a wine culture which every Indian would be proud to follow. Wine making is not only our business but our passion for wine culture.


The Journey so far

Mr Rajesh Patil, CMD of Pause Wines is an epicure and an avid traveler; and has been travelling to various parts of the world. As his passion for good wine grew, thoughts of producing good Indian wine started haunting in his mind. He began a deep research on the various wines and the food that pairs well with.


After an extensive research and development he did on the wines and the wine market, he embarked upon wine producing at Nasik. Now, he wanted to understand the likes and dislikes of the Indian consumers and to get their feedback on how his manufactured wines tasted. So, Pause Wines opened up a wine bar in Mumbai and ran it for two years. The focus was very clear - to cultivate wine culture and draw the public to wine and pairing food with wines.


Finally, Pause Wines was launched in the open retail market in 2009; and there has been no stopping since then. The company has always looked at as a business with passion, with an emphasis on health benefits of wine.


After slowly winning hearts of many all across Maharashtra and Goa, now Pause Wines is also available in other parts of the country like Andhra Pradesh, West Bengal, Karnataka, Kerala and Puducherry.


With growing popularity and the preeminent quality of Pause Wines, it is sure to reach all corners of India and be exported to different countries of the world, very soon. Finding our favorite bottle of Pause Wines would not be difficult then.


Pause Wines is a proud member of Indian Grape Processing Board (http://www.igpb.in) and Nashik Valley Wine Producers' Association (NVWPA).


Awards

The Pause Wines Shiraz varietal has bagged the Silver Medal (link to the certificate) in the Sommelier India Wine Competition (http://www.siwc.in) held in the year 2009.


In 2012, Pause Wines Shiraz varietal also won the Silver Medal (link to the certificate) at the first Indian Wine Consumer's Choice Awards (http://www.allthingsnice.in/iwcca.php).


Vineyards and Winery

Vineyards

Pause Wines believe in producing the finest of wines from the choicest of grapes. For that we cultivate grapes in the right location and under the right climatic conditions. In the greenery of Dindori which is near Nasik, Maharashtra, popularly known as wine capital of India, our vineyards have the best location to produce grapes for wines. The vineyards are set on an extensive 100 acres of land and get sunlight all throughout the year. The fertile soil of Dindori is one of the best for producing optimum quality grapes for wine. The soil quality is of lateritic type and has tiny gravel in it to make it well drained. The gravel assists the roots of the vines to go deeper into the soil and reach the micronutrients embedded deeper in the rich soil. This helps in making strong vines to produce healthy, sweet and organic grapes.


The backwaters of the Karanjwan dam encompass the vineyards from three sides and hence create a cooling environment for the vineyards. The entire virgin land of the vineyards is covered under the right climatic conditions created by the geographical location. There is a 24x7 water supply provided to the vineyards which makes them grow well.

The temperature observed in this location is maximum 32 °C (89.6 °F) in summer months and minimum 8 °C (46.4 °F) in winter. The vast difference in the temperatures ensures that the grapes mature faster and with maximum quality juice in them. This certainly facilitates the wine to get the great fruity aroma of the grapes in the fullest.


Our experts select the right rootstock and ensure it is of the best quality so it produces the best wine grapes. The quality process then ensures that the rootstock is suitable for the soil of the land. The saplings are ordered from a reputed nursery in France. Soil ripping is done before planting the samplings. Then the roots are planted into the soil. Organic manure is used and preferred over chemical-based to ensure that the vines grow under natural conditions only. Natural nutrients are given to the vines through the organic manure and this ensures good growth of the vines.


The Winery

The winery which produces our high quality wines has the state-of-the-art technology and equipments. The custom-made machinery is imported from Italy. The wine making process is a tedious task and needs to be done under controlled conditions. Optimum hygiene and clean processes are used in making the wine. This is what gives rise to the quality standards of our wines.


The process of wine making followed by us is not compromised at any stage. Disciplined etiquettes are used in making the wine it is known for - quality. The complete process adheres to vegetarianism standards. The wine making process is generally as follows:


  • Grapes are handpicked when they attain the optimum maturity.
  • Grapes are picked early in the morning so that they are fresh and the aroma is delicate.
  • The grapes are transported to the winery in the climate-controlled vans, if required.
  • The grapes are then put into the Pneumatic Press – after they are de-stemmed in case of red wines or with stems for white wines.
  • The juice of the grapes is extracted in the Pneumatic Press.
  • Red grapes are then transferred into highly hygienic and clean fermentation tanks.
  • At low temperatures, pure selected yeast is added to the fermentation tanks to facilitate the fermentation process. It also helps to retain and evolve the true aromas of the wine.
  • Red wines are further allowed to ferment for better flavour and decrease in acidity.
  • The wine allowed to age in the fermentation tanks for at least three months.
  • Finally, the wines undergo the processes of clarification, blending if required, stabilising and then bottling.